Lynley Joy Design.

About me.

My name is Lynley Joy Holmwood and I am a Melbourne based graphic designer, illustrator, optimist and shoe lover.

As a creative, who is passionate about all things visual, I take pride in my work, whether it's big or small projects. I help my clients translate their thoughts and ideas into graphical mediums. Specialising in brand development, print and illustration, my design career spans over 10 years.

I am also a bit of a nerd and love to stay up-to-date with my design practices.

Areas of Expertise.

  • Identity.

  • Print.

  • Digital.

  • Packaging.

  • Illustration.

  • Marketing.

Check out my Graphic Design Folio

Knowledge Base.

Discipline

Creative thinking

Brand identity

Digital design

Illustration

User interface / UX

Printed publications

Point of Sale artwork

Email marketing

Social media

Website content

Photography & videography

Software

Indesign

Photoshop

Illustrator

Premiere Pro

Light Room

Sketch

Procreate

Microsoft Office

OS - Mac & Windows

Platform

Shopify

Sprout Social

Hootsuite

Wordpress

Wix

Squarespace

Elementor

Cellcast

Mail Chimp

FB Ads Manager

Google Ads

Recent Experience.

  • Gamekeepers

    In-house graphic designer for Gamekeepers, a full-service wholesale and retail butchery, that specialises in premium meat and game cuts. With all logistics are managed internally and a fleet of delivery vehicles.

    Duties include website content and management, with retail Shopify store. Wholesale & retail weekly edms, social assets, product and carton packaging. Conceptualise campaigns to completion, create print artwork for flyers, catalogues, stickers, product launches. Product photography, styling & image retouching.

  • Tasman Butchers

    In-house graphic designer, social media & marketing for over two years. Tasman is large format butcher with 9 stores across metropolitan Melbourne.

    Duties include completion of fortnightly catalogue and roll-out of all assets print & digital supporting assets. Includes: creating videos, store posters, ticketing, email marketing, digital catalogues, digital signage, website assets and press ads.

  • Meta Management

    In-house web assistant & graphic designer for consultancy provider who specialises in optimising operational and hr systems, with a focus towards the future digital workplace.

    Duties included refreshing meta’s own brand and website, along with it’s third-party hr branded intranet, and owners book and website launch.

Design Process.

I review now to best determine a business / operator’s brand into a visual identity. Starting with brainstorming, research, and ideation - to find a direction that aims to not only be a visual representation, but a unique brand aesthetic that will support being rolled-out to differing platforms.

Background.

With my early education in picturesque Picton NZ, I nurtured my creative aspirations by designing and making outfits for my Barbie dolls, creating my own magazine inspired by the truly outrageous Jem TV show fashion trends, and day-dreaming about sci-fi costuming from watching Krull, Star Trek & Dr Who.

I went on to complete a Diploma in Fashion and Textile Design; which led to a diverse resume over fifteen years - dressmaking, fashion retail management, operational support, banking and small business services.

Most recently, I graduated Shillington Graphic Design College, and continue to stay up-to-date with my design practices by attending seminars, conferences and workshops. My colleagues value my initiative, work ethic, creativity and attention to detail.

In short, I'm a hardworking, crafty sci-fi fan whose happy working creatively in a team, or as easily, in self-directed freelance projects.

Since 2018 I have been in-house designer for FMCG businesses, and completing a number of free-lancing projects.

  • ■ Graphic Design Services - Business branding & collateral support | 2012 to current

    ■ Introduction to Copy Writing Essentials - General Assembly 2019 | Melbourne

    ■ WordPress Essentials Certification - City Desktop 2018 | Melbourne

    ■ Introduction to HTML & CSS Certification - City Desktop 2018 | Melbourne

    ■ User Experience Design - General Assembly 2018 | Melbourne

    ■ Google Online Marketing Fundamentals - Google Online 2017 | Melbourne

    ■ Graphic Design Certification - Shillington 2017 | Melbourne

    ■ NZQA Computing Certification Level 3 - 2014 Nelson, NZ

    ■ Introduction to Photoshop Basics - 2002 Wellington, NZ

    ■ Telecom Art Awards Winner - Marlborough, NZ phone book cover 2000

  • ■ Merchandising Guidelines: Weekly retail store update for products, placement, point of sale rollout and placement - Tasman Butchers retail network

    ■ Visual Merchandising Theory Certification - RMIT 2016 | Melbourne

    ■ Wedding Expo installation + Market Day stalls + Fashion Show styling - Barkers Men’s Clothing | 4 years

    ■ Merchandising installation - Large format & Fashion retail: Shanton Apparel, Postie Plus, Barkers, High & Mighty, Tasking Shape

    ■ Overland Footwear - Auditing & VM nationwide operations support

    ■ Department store merchandising - Spotlight Craft & Fabric Departments

  • ■ Product photography and brand videography creation - Tasman Butchers & Gamekeepers

    ■ Food Photography Certification - RMIT 2020 | Melbourne

    ■ Adobe Premiere Pro Essentials Certification - City Desktop 2019 | Melbourne

    ■ Short Video Production Certification - RMIT 2019 | Melbourne

  • ■ Facebook Advertising - General Assembly 2019 | Melbourne

    ■ Barkers Regional Operational Support- training policy reviews, procedure support, business plan creation for store & implementation, senior manager mentor

    ■ Overland Footwear Store Auditing - Mentor and trained new managers

    ■ NZQA Retail Training and Assessor Certification - 2014 | Nelson, NZ

    ■ Health & Safety Representative Certification Level 1 & 2 - 2013 | Nelson, NZ

    ■ Business Management Certification - Barbican 2014 | Nelson, NZ

    ■ Advanced Retail Level 2 & 3 Certification - Service IQ 2002 & 2010 | New Zealand

    ■ NZ Lending Standards Certification - NZCU Baywide 2007 | Gisborne, NZ

    ■ Large Format & Flagship Store Management: Fashion retail - Shanton, Postie Plus, Spotlight, Bank’s Shoes

  • ■ Freelance Design & Dressmaking - 1992 to 2000 | New Zealand

    ■ UCOL Diploma Fashion Design - 1992 to 1994 | Wanganui NZ

    ■ NZQA Textile Studies Certification - 1991 | New Zealand

    ■ NZ Wearable Art Awards Entrant - Displayed in live show | 3 years

Picton NZ

Affiliations & Project Links

Want to connect?
Feel free to follow me on any of these sites I have a profile.

  • Future Club Winner - find out about how my design won a spot to print with Everpress.
    - Future Print Club archive
    - Everpress Season Three
    - Shillington Blog article
    - My design

    Tasman Butchers Secret Sausage Promotion outline can be viewed here>

    Shillington Blog Article about graduates in the food Industry can be viewed here>

  • View my profile with Australian Graphic Design Association here>

  • My Behance profile can be viewed here>

    My Red Bubble store

    View my profile on The Loop here>

  • Check out more of my work background here>

    My Instagram can be viewed here>

Like what you see?

Contact me.