Yoga Studio & Cafe - Rebranding
Om Wellness.
Om Yoga Studios was a client of Meta Management while I was the in-house graphic designer. This project was started as they went through renovations and were closed for several months. With its re-launch planned, we developed the existing logo with a re-naming and created further branding for other functions of the business.
BRIEF:
This was a challenge to refresh a brand when not changing some logo elements. The business was redefining the brand’s image, with improvements to the exisiting studio and expansion of premises and services.
The original mark was to remain but the name was changed. The mark frame was to be used other aspect’s of the brand, each with its own icon.
Each aspect of the business was to have its own icon, based from Mayan colours, textures and elemental glyphs. These icons would be contained in the frame of original mark & be similar line design.
Original business branding and building colours also inspired core colours of rebrand.
Final combination of services with icons, from earth, air and water elements.
Yoga studio exterior footpath flag artwork.
Several business flyer templates created for different services, which can be edited by staff.
Development concept and iconography not used.